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Is Your Markup Making You BIG Profits?

Are Insufficient Margins Killing Your Business?

Would You Like to Discover the Right Markup for Your Products and Services?

If you answered yes to any of the above questions, I've got some good news for you.

For the first time ever, a new resource reveals the powerful insider's secrets for construction estimating and calculating the right markup for making your business as profitable as you've always known it should be.

This resource presents an entirely new approach to calculating the right markup for your products and services, called Reverse Equilibrium Budgeting, that actually gets you to your correct markup instead of you guessing or using the wrong markup.


"I never made so much profit as I did when I started
using your process. It really works!"

Ray Pitman
Pitman Electric


A Little Background - And An All-Too-Common Problem

My name is Henry Goudreau. As a business development speaker, author and coach, I get to work with thousands of business owners, just like you. And I take great pride in the fact that I've helped so many build profitable, thriving businesses'.

Through my work with so many, I've come to recognize a serious problem common to them all.

Most don't earn anywhere near as much as they SHOULD!

In fact, the vast majority of contractors struggle just to pay their bills from month to month. The truth is, they live from construction draw-to-draw.

The Dangerous Myth That's Costing You A Fortune

The funny thing is, when I talk to contractors who are barely making ends meet, they're always baffled or have someone or something to blame for why their business is doing so poorly. The reasons they claim are:

  • Their competition.
  • Their customers
  • Their employees
  • Their subs
  • Their vendors
  • Their market

Some make the biggest mistake of all by marking up their work with the same markup they've heard their competition is using!

The truth is, they've got no clue as to what the problem is, just a lot of excuses. And that really makes sense when you consider their skills level.

Let me explain.

You've always been lead to believe that your construction skills where everything. And those with the best construction skills will be the most successful.

But let me ask you something: Is this how it really works in the "real world" where you compete for business every day?


"Henry has a "real" understanding of the construction world!"

Frederick Derr
Frederick Derr & Co


Of course not. If construction skills where the only requirement to being a successful contractor, you'd be more successful than you ever dreamed you could be.

Here's another way to look at it. If great construction skills are the key to success, how come some of your competitors who have just average construction skills are running highly profitable, thriving businesses?

The Secret to Building A Thriving, Highly Profitable Construction Business

Building a highly profitable construction business is actually much simpler than you can imagine. I'm going to let you in on a secret. There is one thing, and one thing only, that sets successful contractors apart from their less successful colleagues ?

Successful contractors understand construction estimating, the key
to marking up their work profitably

Because regardless of how exceptional your construction skills are, if you're construction estimating skills are weak and you're not marking up your work correctly, you'll never be as successful as you want to be.

Fortunately, there's a powerful solution to this financially damaging problem. I've written a new resource that will lead you through the overgrowth in the jungle and to the high road of profitable success. This resource is an e-book called How to Calculate Money Making Markup.

What makes this resource so different, and so essential to your business success? It's a unique approach to construction estimating called Reverse Equilibrium Budgeting. An approach that actually takes the guesswork out of determining the precise markup that you need for your business. This approach is accurate, simple to implement, and works like nothing else you've ever seen before.

Great News For People Who Hate Dealing With Their Financials

Do you hate the idea of dealing with the financial end of your business? I don't blame you. Some would rather let their accountant or bookkeeper handle that end of their business. But this is ALL WRONG!

Instead, every owner of a business should be the one to determine how much they want to make and what the right markup is in order to achieve that end result. How to Calculate Money Making Markup shows you the simple and effective method you can use to make the right determination for your business. And, it is extremely effective. So effective, that other contractors who have used this little-known technique tell me that they've had immediate and rewarding results.

Here's How Profitable This Strategy Worked For This Contractor -
In Hard Dollars and Cents!

This one contractor's experience with my method should give you a better handle on how easy it really is to substantially grow your business, safely, and with very little experience. John Kurtz is a commercial contractor who does a lot of design-build work. Although his business was generating over $4,000,000 a year in sales, he felt that the bottom-line could be better.


"This one effective method - that took me no time to apply - reaped me
an immediate reward of $10,000 and it is still growing.
It also helped me to properly markup my change order work
in order to avoid the deadly "markup slippage."

John Kurtz
Kur-Star, Inc.

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You could be getting similar immediate results or even better results. All it takes is applying the simple yet innovative principle of Reverse Equilibrium Budgeting that you'll learn in

construction estimatingHow to Calculate Money Making Markup!

Everything you need to know to quickly, accurately and effectively calculate the right markup for your business in revealed in this dynamic e-book in a complete, step-by-step detail. Here's an overview of what's included in this comprehensive resource:

Stop Spinning Your Wheels - Stop Giving Your Work Away
Discover the Amazing Yet Simple Method to Determine
YOUR Money Making Markup!

That's a partial overview of this amazing resource. There's actually much more than I have room to cover in this letter, but I'm sure you get the picture.

The important point is this: there is now an effective, easy-to-use process for construction estimating that you can use to achieve the right money making markup for the services you sell. How to Calculate Money Making Markup gives you the proven, practical tools you need to do just that.

The Reverse Equilibrium Budget strategies and techniques have helped other contractors, just like you, to sell more work at the right markup and make the bottom-line they need to prosper and flourish with their business.

And the Reverse Equilibrium Budget works equally well for all sizes of contractors ranging from startups to medium-size contractors to the big boys. Whether you're a complete beginner or a seasoned pro, a building contractor or a trades person, this resource will give you the powerful tools YOU need for determining the right markup for your work.

construction estimatingHere's What You Get!

This powerful resource comes in Adobe Acrobat E-Book format. If you don't have Acrobat Reader on your computer I'll tell you how you can download it FREE when you order.

After purchasing How to Calculate Money Making Markup through our secured server, it will be sent to you immediately. You don't have to wait one minute for this dynamic bottom-line focused information.

If you prefer to purchase it through a printed form and forwarding payment by fax or by mail, you can download the printed form here. However, please read the next bit of information before you do anything.

Take a look at these business-building bonuses:

If YOU Order Before MIDNIGHT ! You'll Get

Bonus #1 - The Equilibrium Budget Spreadsheet

Even with all the bottom-line information you'll get with How to Calculate Money Making Markup, because it is so new to you, I want to make certain that you get your business on the right track. With that in mind, and to help you and your business to prosper and flourish, I'm willing to give you this special limited time offer.

You'll get the Equilibrium Budget Spreadsheet in Excel format, this way you'll be able to use this remarkable process immediately. I can't make it any simpler for you, just load and plug in your information.

On its own, this powerful spreadsheet sells for $100. But it's yours free as part of this comprehensive program.

Bonus #2 - My Special Report "Seven Ways You Can Kill Your Construction Business OVERNIGHT!"

This special report reveals the murderous construction estimating mistakes that most contractors make that results in them slowly killing their own businesses'. But don't worry, I've got you covered, this special report will detail how you can avoid these slaughterhouse mistakes and insure your business of never falling down dead.

How much is this report worth? Well, when you think of how invaluable its contents are in helping you in not making these mistakes you probably couldn't put a value on it. But, I normally sell it for $24 and it's your free along with the spreadsheet if you act right now!

It's Easy To Get Started

Getting started couldn't be easier. The cost of this resource is only $19.95. And if you act before MIDNIGHT !, you get both dynamic bonuses.

construction estimatingDiscover your profitable markup today!

To start reaping the enormous bottom-line results from this resource as quickly as possible, and get the bonuses, the easiest and fastest way is to use the secure order form right now. Or, you can print the form and fax it to my office at (941) 377-1254 or mail it to me. However, I must remind you that the only way you can get the added bonuses (which will be e-mailed to you separately) with a value of $124 is to order by the secured order form before MIDNIGHT !

Don't wait, don't procrastinate, and don't keep throwing money away. Order today!
secure order | print order form

Note: Electronic E-books are not returnable.

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Construction Estimating and Markup

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